Warning! Your brand may be associated with adult content!

In brief: .xxx domain names will be available for registration in early September. While .xxx domain names are intended for adult content, trade mark holders in other industries will be able to take advantage of a ‘sunrise period’ to defensively register their trade marks so as to remove the risk of brand-jacking and cyber-squatting. Partner Andrew Wiseman (view CV), Senior Associate Jesse Gleeson and Law Graduate Andrew Wilcock look at what is involved.

Reproduced with permission of Allens Arthur Robinson and in accordance with their terms of use.

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